Sree Design Graphics
Graphic Design - the art of graphic representation. The design of elements. The composition. The style. The artistic craft.
Advertising - Concepts. A message to the consumer positioned as a BENEFIT of the service or product. The concept is derived from marketing objectives and communication strategies. It is an idea conceived between an art director and copywriter who brainstorm clever ways in which to make us feel a certain way. Once the idea is approved it is handed over to a graphic designer to execute the design. Unless the graphic designer can develop message driven CONCEPTS, then no amount of experience or pretty designs will make him/her an art director.
Advertising - Concepts. A message to the consumer positioned as a BENEFIT of the service or product. The concept is derived from marketing objectives and communication strategies. It is an idea conceived between an art director and copywriter who brainstorm clever ways in which to make us feel a certain way. Once the idea is approved it is handed over to a graphic designer to execute the design. Unless the graphic designer can develop message driven CONCEPTS, then no amount of experience or pretty designs will make him/her an art director.
Example : The ads are for SunSmart.
An art director has an idea of shaping moles on human skin into leisure equipment (fishing hook, airplane).
The copywriter puts lines to this visual idea - (Going Fishing? Taking a trip?) The tagline - Be Sunsmart.
The concepts are roughly drawn to communicate the idea to the account service team, client and finally the graphic designer.
The graphic designer's job is to turn the sketched concept into a graphic masterpiece.
An art director has an idea of shaping moles on human skin into leisure equipment (fishing hook, airplane).
The copywriter puts lines to this visual idea - (Going Fishing? Taking a trip?) The tagline - Be Sunsmart.
The concepts are roughly drawn to communicate the idea to the account service team, client and finally the graphic designer.
The graphic designer's job is to turn the sketched concept into a graphic masterpiece.
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