Sree Designs Graphics: 2015

Thursday 2 April 2015

Friday 6 March 2015

Creative Director

A Creative Directors range of experience can be broad and encompass a number of disciplines; visual design; copywriting, art direction, advertising account director, film/video director. A Creative Directors job is to initiate the creative concept of a project and drive the direction of the project. The role of a Creative Director is to formulate creative concepts, whether it is an advertising campaign, brand identity, TV commercial, marketing campaign. A Creative Director was often referred to the 'Ideas Guy' and works with a team of 'creatives' - art director, graphic designer, copywriter, film director to produce the concept and final production.

Art Director

Art directors make sure that illustrators and production artists produce and complete their work on time and to the creative director or client's satisfaction. Art directors also play a major role in the development of a project by making decisions on the visual elements of the project, and by giving the final say on the selection of models, art, props, colors, and other elements. Art directors need advanced training in graphic design as they often do artwork and designing themselves. However, an art director's time may be consumed doing supervisory and administrative work.(See link for more information)

Art Production Manager

Art production managers or traffic managers oversee the production aspect of art to improve efficiency and cost effectiveness. Art production managers supervise artists or advise the supervisors of artists. Creative directors and art directors often assume the role of art production managers, especially when production cost is not a critical enough concern to designate a manager for the specific role.^{[citation needed]}

Hands-on Graphic Designer

The following are positions or responsibilities, not necessarily titles, held by art directors and graphic designers:^{[citation needed]}

Brand identity Developer

Brand identity design is concerned with the visual aspects of a company or organization’s brand or identity. A brand identity design is the visual element that represents how a company wants to be seen; it is the company’s visual identity, and is how a company illustrates its ‘image.’ A company’s brand identity can be represented in terms of design through a unique logo, or signage, and is then often integrated throughout all the elements of a company’s materials such as business cards, stationery, packaging, media advertising, promotions, and more. Brand identity may include logo design. Brand identity development is usually a collaborative effort between creative directors, art directors, copywriters, account managers and the client.^{[citation needed]}

Broadcast Designers

A broadcast designer is a person involved with creating graphic designs and electronic media incorporated in television productions that are used by character generator (CG) operators. A broadcast designer may have a degree in digital media (or a similar degree), or is self-taught in the software needed to create such content.

Logo Designer

The job of a logo designer is to provide a new and innovative way to express the key points of a company through an image. Logo designers take the information given to them by the client and work, using their own creativity along with marketing strategy to find an appropriate image that their client can use to represent what they are trying to encourage, sell, or what they are. It is not likely that a company will specialize in logo design or have a position for a designated logo designer. Art directors and graphic designers usually perform logo designs.^{[citation needed]}

Illustrator

Illustrators conceptualize and create illustrations that represent an idea or a story through two-dimensional or three-dimensional images. Illustrators may do drawings for printed materials such as books, magazines, and other publications, or for commercial products such as textiles, packaging, wrapping paper, greeting cards, calendars, stationery, and more.

Illustrators use many different media, from pencil and paint to digital formatting, to prepare and create their illustrations. An illustrator consults with clients in order to determine what illustrations will best meet the story they are trying to tell, or what message they are trying to communicate.

Illustrating may be a secondary skill requirement of graphic design or a specialty skill of a freelance artist, usually known for a unique style of illustrating. Illustration may be published separately as in fine art. However, illustrations are usually inserted into page layouts forcommunication design in the context of graphic design professions.^{[citation needed]}

Visual Image Developer

Similar to illustration are other methods of developing images such as photography, 3D modeling, and image editing. Creative professionals in these positions are not usually called illustrators, but are utilized the same way. Photographers are likely to freelance. 3D modelers are likely to be employed for long-term projects. Image editing is usually a secondary skill to either of the above, but may also be a specialty to aid web development, software development, or multimedia development in a job title known as multimedia specialist. Although these skills may require technical knowledge, graphic design skills may be applied as well.^{[citation needed]}

Multimedia Developer

Multimedia developers may come from a graphic design or illustration background and apply those talents to motion, sound, or interactivity. Motion designers are graphic designers for motion. Animators are illustrators for motion. Videographers are photographers for motion. Multimedia developers may also image edit, sound edit, program, or compose multimedia just as multimedia specialists.^{[citation needed]}

Content Developer

Content developer is a generic term used for describing illustrators, visual image developers, and multimedia developers in software and web development. The term has a broader scope that includes non-graphical content as well. A generic name for content that is used in a digital composition are digital assets.^{[citation needed]}

Visual Journalist

Visual Journalists, also known as Infographic Artists create information graphics or Infographics; visual representations of information, data or knowledge. These graphics are used anywhere where information needs to be explained quickly or simply, such as in signs, maps, journalism, technical writing, and education. They are also used extensively as tools by computer scientists, mathematicians, and statisticians to ease the process of developing and communicating conceptual information. They are applied in all aspects of scientific visualization.

Layout artist

A layout artist deals with the structure and layout of images and text in a pleasing format. This can include magazine work, brochures,flyers, books, CD booklets, posters, and similar formats. For magazines and similar productions, color, typeface, text formatting, graphic layout and more must be considered. Is the chosen typeface good for long term reading, or will the eyes get tired? Does that title typeface fit the feel of the rest of the article? Are the photos arranged in such a way that is pleasing to the eye, and directs the reader in the right flow or direction? These are just some of the questions that layout artists must ask themselves. Page layouts are usually done by art directors, graphic designers, production artists or a combination of those positions.^{[citation needed]}

Entry level layout work is often known as paste up art. Entry level layout graphic designers are often known as production artists.^{[citation needed]} In an in-house art department, layout artists are sometimes known as DTP artists or DTP associates.

Interface Designer

Interface designers are graphical user interface (GUI) layout artists. They are employed by multimedia, software, and web development companies. Because graphical control elements are interactive, interface design often overlaps interaction design. Because interfaces are not usually composed as single computer files, interface design may require technical understanding, including graphical integration with code. Because interfaces may require hundreds of assets, knowledge of how to automate graphic production may be required. An interface designer may hold the job title of web designer in a web development company.

Web Designer

A web designer's work could be viewed by thousands of people every day. Web designers create the pages, layout, and graphics for web pages, and play a key role in the development of a website. Web designers have the task of creating the look and feel of a website by choosing the style, and by designing attractive graphics, images, and other visual elements, and adapting them for the website’s pages. Web designers also design and develop the navigation tools of a site. Web designers may make decisions regarding what content is included on a web page, where things are placed, and how the aesthetic and continuity is maintained from one screen to the next. All of this involves skill and training in computer graphics, graphic design, and in the latest in computer and web technology.^{[citation needed]}

Depending on the scope of the project, web design may involve collaboration between software engineers and graphic designers. The graphic design of a website may be as simple as a page layout sketch or handling just the graphics in an HTML editor, while the advance coding is done separately by programmers. In other cases, graphic designers may be challenged to become both graphic designer and programmer in the process of web design in positions often known as web masters.^{[citation needed]}

Package Designer

A package designer or packaging technician may utilize technical skills aside from graphic design. Knowledge of cuts, crease, folding, nature and behavior of the packaging material such as paper, corrugated sheet, synthetic or other type of materials may also be required. A customer may see the top/outside of a package at first, but may also be drawn to other package design features. A packaging design may require 3D layout skills in addition to visual communication to consider how well a design works at multiple angles. CAD software applications specifically for packaging design may be utilized.

http://en.wikipedia.org/wiki/Graphic_design_occupations

Sunday 1 March 2015

Graphic Designing Interview

These design interview tips will help you stand out from the crowd

Whether we're absolute beginners or seasoned professionals, we're all striving for that ultimate dream design job.

The design interview process can often seem an intimidating maze of challenges that can put you off applying in the first place. But that should never put you off pursuing your design ambitions. If you've got the skills, and the right attitude, you deserve that job – so let us walk you through some simple but effective tips to both landing that design job interview and sailing through it...

Getting the interview

01. Don't be shy

These days, not every job is advertised in a newspaper or on a website. You have to keep your ear close to the ground. As freelance web designer Jack Osbourne explains: "It's important to make as many connections as possible. Online communities such as Twitter, LinkedIn and Facebook will help you interact with other designers while sites such as Digg and Design Float can provide you with free marketing and help to get your work 'out there'.

"Posting links to your social network profiles also helps you make connections with people, who until now will have been nameless and unknown. When networking, the golden rule is this: don't be shy!"

02. Don't wait for vacancies to appear

There doesn't need to be an actual job vacancy. If your experience and skillset will help a studio or agency win business, improve its offering or bring an innovative approach to the table, then it will try to make a space for you.

Added value cannot be underestimated. Creative agencies are busy places, so if your details hit the right screen at the right time, you could make someone's life easier and bag your dream job interview.

03. Get involved

Creative studios are usually very social and like to share their successes. Follow their blogs and tweets, and make insightful comments by way of an introduction. Before your design interview don't just randomly try to link with people you don't know on LinkedIn; join one of their groups and interact first.

04. Get the knowledge

One of the advantages of working within the creative industry is that we are at the bleeding edge of innovation. There are lots of really good sites that can keep you up to date with what's new and what's yet to be new, all providing as much or as little info as you require.

Passing the interview

05. Be punctual

It may sound obvious, but arriving late creates a bad impression, and feeble excuses about late-running trains or traffic congestion just won't impress anybody. Clear enough time in your schedule that you'll be there in good time and without sweat pouring off you.

06. Do your research

This is the most obvious thing to do when preparing for a design interview, but is all too often forgotten. If your excuse is you 'didn't have time' then you don't want the job enough and your prospective employer will know straight away. Take a close look at the company's site and search the creative press for stories about them.

07. Don't be modest

"One of the most common mistakes in interviews is when a graduate plays down their work" says D&AD judge Ben Casey. "Practise your presentation and don't say 'this is only'... It's hard if you're nervous, but when you've spent weeks on a piece of work you must present it in a positive light."

08. Dress the part

How you present yourself is very important. A good rule of thumb is to dress smart-casual. Wear clothes you are comfortable in: this will also help portray your confidence in a design interview scenario. If you're meeting a creative, don't wear a suit because they won't be. But turning up in shorts and flip-flops for client-side interviews will speed your exit out the door.

09. Sell your skills appropriately

Studios are always looking for people who can add something new to their business, but not at the expense of what they actually want you to do. So don't blurt out your skills with, say, augmented reality apps, before you have given them confidence in your ability to do the specific job you're interviewing for. Instead, portray these additional skills as a good way to add value to the business in future.

10. Remember your resumé and portfolio

Just because the company interviewing you has already seen your resumé, don't assume that part of the application process is over. You may well be asked to talk through your resumé in the interview, so make sure you bring a number of copies in a presentable form, and familiarise yourself with what you say you've done and what you're able to do. And you will almost certainly be asked to talk through your portfolio, so the same goes for that.

Preparing your resumé

11. What to include

Start with a mission statement that captures who you are, and really sell yourself. Name-check clients and brands you've worked with in your design interview, and always list your employment in reverse order, current job first. Don't say: "I work well individually, or in a team" – everyone does, it's not a unique skill; and don't include a picture of yourself.

12. Don't just have one resumé

Creative and digital job titles are invariably ambiguous – as are creatives' abilities. If you can comfortably do three different jobs, then create three different resumés, making sure that each one plays to your relevant strengths. Just remember which one you used to apply for which job – and bring the appropriate one to the interview!

13. Avoid the novelty option

Jason Arber of Pixelsurgeon has had his fair share of novelty resumés. "I've had resumés written on scrunched up paper; arriving in the form of a jigsaw; and playing cards. I've had giant resumé posters, inflatable resumés and resumés crafted using delicate and complex paper engineering.

"Obviously these resumés stick in the mind, but they also seem like novelty resumés, too, so if you choose to go down this route, it's a calculated risk. On the one hand you might appear like a creative thinker, on the other it might seem pretentious and excessive. It depends on the recipient."

Preparing your portfolio

14. Print or digital?

Jon Schindehette, art director at Wizards of the Coast says: "The truth is, you must have both a digital and a printed portfolio. The latter can be a basic mailer or brochure of your work. As far as an online portfolio goes, a bespoke site is always best – but that doesn't necessarily mean coding from scratch. All art directors will agree, though, that you have to follow the Keep it Simple, Stupid formula with your online portfolio, because if it's not simple in its navigation and design, you'll be the one who looks stupid. Oh, and never use Facebook photos to showcase your work: it screams 'amateur'!"

15. Show your best work

Make sure you have a dozen good projects, but always have the strongest three or four in your mind so that you can confidently talk through them if time is short.

16. Empathise with your client

Ben Cox, head of the Central Illustration Agency, reveals what it takes to create a cracking portfolio. "The trick is to empathise with the client at all times. If you were an art director in need of an illustration in a hurry, would your portfolio or site deliver an inspiring and accurate view of your visual language within the first few pages or clicks?

"Would that impression then last throughout if the client decided to spend more time exploring your work? Excite them, yes, but make their job as easy as possible."

17. Quality, not quantity

Although the amount of work included in your portfolio will vary from person to person, that doesn't mean you should cram it full with the kitchen sink. "The thing is, a portfolio is simply a vehicle to show off your talent and attitude," says creative director John McFaul. "Don't stuff it with fluff and crap to make up the numbers – we can see through all that."

18. Tailor your examples

This is a debatable point, with some illustration agents advising against tailoring your portfolio to a particular project pitch or job application, and prospective employers concurring – but tailoring is advisable.

The 'no' camp suggests they want to see your 'whole character' through different styles and projects. But if a subset of your work is wholly irrelevant, or even poor by comparison, do you really want to be judged by it? If in doubt leave it out.

19. Showcase your personality

Ensure your personality shines through in the interview and your portfolio. Lawrence Zeegen, design guru and lecturer at the University of Brighton, explains: "The best portfolios are expressions of the owner's personality, both as a creative designer and – equally important – as a person with opinions, a point of view, a stand-point and a life outside of design.

"The most effective portfolios are those that take the viewer on a journey – tell a story, inspire, impress and innovate. These portfolios are rare, of course, but they are in a place that the most ambitious should aspire to reach."

20. Set yourself briefs

Worried you don't have enough work to present? Want to showcase examples that are specific to the agency? Ben Cox, MD at Central Illustration Agency suggests setting yourself briefs.

"If you see an advert or book jacket that strikes you with either its high or low design quality, commission yourself to produce your own version of it, and then include it in your portfolio. You can even layout the body copy to further demonstrate how your self-initiated images can be used in a commercial context."

Design advertisement graphics

Graphic design is the methodology of visual communication, and problem-solving through the use of type, space and image. The field is considered a subset of visual communication and communication design, but sometimes the term "graphic design" is used interchangeably with these due to overlapping skills involved. Graphic designers use various methods to create and combine words, symbols, and images to create a visual representation of ideas and messages. A graphic designer may use a combination of typography, visual arts and page layout techniques to produce a final result. Graphic design often refers to both the process (designing) by which the communication is created and the products (designs) which are generated.

Common uses of graphic design include identity (logos and branding), publications (magazines, newspapers and books), print advertisements, posters, billboards, website graphics and elements, signs and product packaging. For example, a product package might include a logo or other artwork, organized text and pure design elements such as images, shapes and color which unify the piece. Composition is one of the most important features of graphic design, especially when using pre-existing materials or diverse elements.

Graphic design has the power to lift any text, pictures, brochure, or presentation to an eye catching, professional piece of art. If you recognize the importance of deploying a well-designed communications media, you realize that you need to make an impression on your target audience. As a leading graphic design company, we work in partnership with you to crystallize messages and capture the imagination of your target audiences.

We have carefully designed our business processes by listening very closely to our clients, the very people who make us the successful business we are today. As a result, we continue to build long-term relationships that generate tangible results and high levels of performance in terms of customer loyalty, brand awareness and customer retention.

Tastefully done graphics can be a real enhancement to your company's image. From a business card, single image postcard, banner, or brochure, to a complete brand identity package we can help.

Brochure Graphic Design
Catalog Graphic Design
Trade Show Graphic Design
3D Graphic Design
Logo Design
CD / DVD Graphic Design
Print Ad campaign
Brochures and Presentation Folders
Corporate Identity (Business card, envelope, letterhead, etc.)
Displays (See exhibits)
Inserts, newsletters, templates
Annual Reports & Catalogs
Magazines & publications
Product & Package Design

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